UGG - SS22
Colorful blobs, soft shoes, bright, light and fun atmosphere - yeah,
count us in for this kind of brief! This is the result of our
collaboration with creative team at UGG for the SS22 campaign. Beside
doing all digital explorations and animation, we were able to try ALL
the shoes while working on this gig. We spare you with this images
though.
The beautiful part of this teamwork was the trust the UGG team put into our working pipeline and production management. In the first stage we had a quick RND turnaround where we shared and discussed all concepts and ideas no matter of the quality of render. Then. we decided what is worth improving and what didn't stick at all. Afterwards we moved into full production mode. The final renderings where used for OOH prints and all motion graphics.
The beautiful part of this teamwork was the trust the UGG team put into our working pipeline and production management. In the first stage we had a quick RND turnaround where we shared and discussed all concepts and ideas no matter of the quality of render. Then. we decided what is worth improving and what didn't stick at all. Afterwards we moved into full production mode. The final renderings where used for OOH prints and all motion graphics.
MAN LTA
WOMEN MAXI
SOME RND FRAMES
&MAKING OF
SHOES
RETOPO
MODEL
CREDITS